Reflecting on my GOSHLIC post

I have struggled with event related posts in the past, for example, my old blog was largely made up of blow-by-blow webinar accounts with little commentary.  However, I do believe in the value of disseminating the outcomes of attending events (especially when you are doing it ‘on the clock’).  The only time this ever led to a problem was when some ex-colleagues queried the logic of sending me to an international conference at a time of cutbacks – I took this as a sign to encourage a push for more transparency over internal budgets, priorities and communication.

In my current role, I have setup an in-house wiki for all members of the L&D community in my part of the business to feed back on external events and training.  As a result of this, I now have a clear place for writing outcomes aimed at my colleagues/organization.

This has led me to think about how best to write my event reports…inspired by the audience/context/content paradigm of LINE’s presentation at GOSHLIC2013 I wrote that post in four parts:

  1. “Background” (to set the context of the event)
  2. What was “new to me” (content of most value for this blog when I come back to review it for my own development – the primary audience being myself but also anyone else who comes here)
  3. “For us” (a section exclusively for the in-house wiki as a summary of major outcomes – internal L&D audience)
  4. “Longer narrative/explanation of the day’s sessions” (full details of events for anyone who happens to want to read it or has their interest piqued by 2/3).

This seemed to work okay for the first try with GOSHLIC:

Don’s tweet leading to one of the busiest days of this blog’s life which, combined with the very popular LinkedIn post, has seen a lot more traffic come this way than normal.

For anyone who has subscribed to the RSS feed as a result, thank you and do let me know what you think of the event report approach.

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