8 years on, reflecting on my MSc dissertation: what we mean by instructional design

As part of my job hunt (new role starts soon!) I have been going back through various old notes, resources, etc. This is, in part, as the role will see me making use of knowledge and skills that I have not used for a couple of years or more so I have been giving myself a bit of a refresher.

One thing I came across was my MSc dissertation’s initial literature review, methodology and themed findings. In hindsight an interesting bit of this was the attempt to define instructional design as a baseline to what my dissertation was focusing on (copied below). The emphasis (that I have added to the original text in the final paragraph) is to show an interesting conclusion I made – a few years before the mainstream conversational shift to LXP platforms and the multiplication of “learning experience designers”.

Towards a definition of instructional design

ID is a term that can be seen as having various meanings, having been associated with “process…discipline…science…[as well as practical] reality” and sometimes synonymous with “instructional system[s]…technology…[and/or] development” (Berger and Kam, 1996). This complexity has contributed towards there arguably having been a “poor research basis…[for] a lot of instructional design practice” (Elen and Clarebout, 2001, p.4). Indeed the ADDIE model, often seen as the “typical” ID process (Anagnostopoulo, 2002), has been criticised for its lack of evidence-base, especially when used outside of higher education (Ruark, 2008). ADDIE’s pervasiveness extends beyond practice to use as the template for ID literature, including in the chapters of Armstrong ed. (2004). Thus, ADDIE can be seen as the “conventional core” from which other models are built (Tan, 2010). However, whilst ADDIE is often central to ID practice it should not be seen as synonymous with ID as a discipline, instead simply as one of the systematic tools and processes in the designers’ toolbox.

The works of Charles M. Reigeluth remain key texts for instructional designers, such as Cammy Bean, in defining what their profession relates to, including the demarcation of curriculum design and ID (Bean, 2010). Reigeluth’s definitions, of ‘curriculum’ as “what to teach” as opposed to ‘instruction’ that is “concerned primarily with how to teach”, are important in establishing what the discipline of ID focuses upon (Reigeluth, 1983, p.6). This focus on teaching has been seen as one reason why ‘ID’, is a term that, has not appealed universally outside of the United States where it “was conceived during the period when the behaviorist paradigm was dominant in American psychology” (Molenda, 1994, p.3) and is closely associated with the “objectivist tradition” (Duffy and Jonassen, 1992, p.2). More recent shifts from behaviourist models in education to constructivist models can be seen as having encouraged the use of ‘learning design’, and other terminology, although some ID theorists would see constructivism as simply part of the “wide variety of instructional-design theories” that influence instructional designers in their work (Molenda, Reigeluth, and Nelson, 2001, p.5). Indeed Reigeluth identified many of the criticisms of traditional ID definitions and advocated changes in educational practice, which have since become mainstream. The changes called for included a need for a “‘learning-focused’ paradigm” in which “instruction must be defined more broadly as anything that is done to facilitate purposeful learning” (Reigeluth, 1999, pp.19-20). Thus we can take instructional design as being the discipline of developing valid learning experiences following systematic theories and models in the way that has been “accepted in business and industry” and is increasingly acknowledged in education (Gustafson and Branch, 2002, p.23).

Panic in the disco(urse)

The Higher Education (HE) world and the associated academic discourse would appear to be in a state of panic right now – at least in the British and American HE sectors.

We have open rebellion at Durham against online learning and COVID-19 gutting finances whilst (going by job boards, LinkedIn, etc) an apparent rush to hire instructional designers and learning technologists is underway.

I’ve commented previously that the race to online learning due to COVID feels like a hollow ‘victory’ for those of us who have been advocating for this for a long time as the news remains grim.  Rationalisation and innovation seems to be finally happening in HE but at the risk of institutions that, for all their faults, are often major employers and bring inward investment to our towns and cities.  For someone who went to (physical) university in Hull and Sheffield I have plenty of personal experience of seeing how university campuses have a part to play in urban regeneration and our post-industrial landscapes!

It is at least 15 years ago now that online learning has been in place and ready to transform the HE sector – I don’t think I have my slides any more but I was (in part jovially) booed on stage at the University of Leeds in 2012 during an Articulate event.  Whilst it is scary to say it that is 8 years ago we have not really seen any major change to the UK HE sector from the privatisation, and push to online, that I was booed about.  Now, finally, COVID seems to be asking some of the big questions expected back then – for example, should there be shared resources versus reinventing the wheel at different universities:

This alludes to the problem of unis adding little value from one another in core curriculum across many subjects.  This is familiar to L&D teams when we think about pumping out ever more content on, say, leadership – rather than curating or adding value through, for example, original research.  It also alludes to the failure (in my eyes) of the HE library profession in they have been pushed down a collection management route – with reading lists often the limit of their eLearning ambitions.

That universities are struggling, even a decade+ after many introduced blended learning, is partly surprising.  Durham, for example, have had some excellent learning technologists in that time and I am glad to say I have bounced ideas of a number of them at their Blackboard eLearning conferences (albeit that I haven’t been for a number of years!).  This is in part anti-online snobbery but also in-part based on truth – for example, actually doing physical activity may be needed for some degrees and be difficult to replicate online – science experiments, underwater archaeology or electrical engineering to name a few examples.

That so many schools have moved online easily also shows the weakness of HE – for many staff “teaching” is a chore beyond the core driver (namely research) thus to be forced to put effort into teaching becomes a further challenge.  This is in part why learning technologists have emerged in the UK – to manage the time consuming setup and admin of online learning for the lecturers.  Schools for younger, <18, age groupss, in the last few weeks, have succeed thanks to the primary driver of teachers (or at least good ones) being the students interests and they have made use of their control over their class/subject to do things quickly ‘their way’.  This again alludes to waste, compared to shared resources (or full OER) but also should allow teachers to continue to support their students – which might be more difficult if using centralised resources.  Schools and universities share a focus on knowledge development for assessment (lets be honest) so have no real difference in ‘goal’ but seem to be experiencing things differently through the crisis due to their cultures.  Is this in part due to schools tending toward 100% contracts, with cultures where many teachers work outside of their scheduled hours?  Meanwhile HE has become too messy with labour costs and thus are looking to pass on to ‘cheaper’ learning techs and other teams, see, for example the very debatable argument in the Tweet below and through partnering with private online providers:

Fascinating times and lets hope that not too many jobs are lost in the end but money is better spent and blended learning used in more programmes and in better ways.

Change to ‘Portfolio’, Ethos and About

The pages that were previously under the headings About, Ethos and Portfolio are in the process of being merged under About.

Why?

It seemed like these, along with posts such as those on ideas such as Novice Media and The Learning Reducer, were merging anyway. In addition, the blog’s ideas are as much a part of my professional identity as content/material I have produced (such as what is on my SlideShare account) that may appear in a traditional portfolio. Therefore, it seemed to make sense to bring these items together.

Future of the “Novice Media” idea

Whilst the “NM” icon will remain in use on this site, that idea for a brand will be archived for now.

Elements from the previous page (and links to some resources I had built) about the Novice Media idea are copied below for posterity.


The proposal is for Novice Media to becomes a site/brand for introductory learning on topics that are under served online or where Googling and hitting Wikipedia is not enough to help.

The reasons for this (late 2018) idea included the issues emerging from the combination of complexity in the world and information overload of the web.  Fake news and other modern problems are born from a lack of understanding of key topics and history.

Let me know if you want anything building out or would like to see something covered below.

Projects

  1. Work on Learn Appeal projects (http://learnappeal.com/collaborative-working-groups/)
  2. Learning and Development Practitioner Apprenticeship study guide and support resources
  3. H5P proof of concept for secondary school (Academic Honesty)
  4. Basic H5P Project for a secondary school history club
  5. Awaiting further projects/ideas