Phygital workplaces

I have recently been thinking again about the nature of workplaces – this has been triggered, in part, by some staff survey results and related activity in the day job.

Discussing the topic with colleagues has brought me back to various previous activities over the last ~15 years whilst at the same time trying to be conscious that there are new(er) ways of tackling some of the issues too.

One of the more interesting reads I have found at the same time is a recent article (from Journal of Workplace Learning 36:9):

Digital environments as sites for informal workplace learning in knowledge work
the article is, at least for now, freely available via the above link.

This considers the workplace under study, in the research, as “phygital”. I probably have heard of phygital before without really acknowledging it, however, it seems to be primarily a marketing term so is perhaps not universally known? It also probably does not help that it’s not very easy to write/say until someone explains it is a portmanteau of physical and digital (as kindly demonstrated by this cricket team):

What I quite like in thinking about p/Phygital is that it represents that many knowledge/office workplaces are now hybrid daily. Gone are the days where my work from home days would be to plough through certain tasks – now its more the norm and you are expected to be available on Teams, email, etc. as needed. Therefore, as many orgs are now allowing people to spend more time at home how do we increase the digital workplace to create a more “joined up” experience with the physical office/workplace?

I would imagine the findings of the article will sound fairly familiar to many people:

Digital technology extended learning opportunities by providing flexible possibilities for interaction, collaboration and access to a wealth of information. On the contrary, digitally mediated presence could restrict learning if the attendance and learning remained superficial. The complexity and constant change in digital workplace environments presented challenges that could potentially restrict learning. Information overload, constant interruptions and changes were burdens that required employees’ skills to manage these challenges.

The “superficial” point is particularly interesting to me. I recently passed four years with my current organization and this time has flied by in many ways – covid, working from home a lot, a relatively pain-free commute when I do go to the office, relatively little travel for work (compared to some past roles) and other elements have perhaps all contributed to this. However, this has triggered me to consider if, even with all 4 years, this has led to a more superficial experience than previous roles. My conclusion on this is that whilst the work has not necessarily been as superficial the relationships perhaps are – however, I am also very conscious there is a risk of “rose tinted glasses” in reflecting on past experiences. For example, I can certainly say I was superficially involved in work in the past when, for example, I was forced into a regular commute by an office change that made me want to leave that job at the time.

Another key element, for me, from the article relates to the social:

social environments, where people interact, collaborate and relate to each other, are formed not only in physical but also in digital work environments

and I would say that this is an area that we hear a lot about. Enterprise Social Networks (ESNs) did not live up to the hype a while back, even the Wikipedia page focuses on lack of adoption. However, there remains the question of how to maintain social relationships virtually – the article identifies some important elements such as “informal meetings”. If we consider the success of, say, Twitch which has been compared to having people in your living room – does the Phygital workplace need a variety of social channels for different work, and non-work, related topics? Or, as the article puts it, “constantly open lines”. This trade-off between social engagement and not interrupting deep work seems to be the remained challenge for the Phygital environment.

It finally got me? Covid in the “new normal”

I’ve recently done one of the more elaborate work trips of my career (Geneva>Rome>Amman>Dubai>Doha>Geneva) for workshops and meetings in both Amman and Dubai. Whilst it was great to see Amman and Dubai and meet the people there, perhaps inevitably, I returned to a week of being sick. This at times has felt different to anything I have experienced before which leads to the question of “was it Covid?” From descriptions of the symptoms it would seem to likely have been hit with the latest variants (FLiRT). I must admit that I had probably been ignoring Covid news but whilst I have been ill there seems to have been quite a lot of coverage of FLiRT. The Financial Times, for example, expecting a surge this European Summer.

This leads to the question of if (work) travel is really worth the hassle. Airports remain busy and Ryanair and other airlines are bouncing back. However, considering that (as far as I know) I have not had any covid symptoms before this is reminder of the roulette being played by asking people to travel.

I seem to be on the mend but given my track record we will see.

Gender

Gender is one topic I have learned a lot about in the last year, but remain far from an expert in. This is obviously a controversial topic for some, due to politicisation and other issues, indeed the New Statesman podcast did a good job recently of covering the gender care report and what the implications may be for UK politics. However, given I recently spoke publicly about some of my work related to gender, I thought I would reflect here too.

Work in the last year or so

So what have I been doing:

  1. I was invited to help a group of experts on gender develop an elearning module on gender-related issues in my employer’s particular context. This included working with a number of very inspiring/informative subject matter experts.
  2. I have been involved in various gender related sessions such as webinars.
  3. Recently I was asked to replace a colleague at a UN event that covered gender topics.
  4. Updating the online learning from point 1 to be future ready.

A big issue for me?

Well, I would say, in part, that I have been fairly oblivious to some issues in this space. Perhaps due to my background, including working for/with lots of great female leaders and team mates, I have not experienced some of the issues. Therefore, I can appreciate I have been “gender blind” to some of the experiences of others. This is, of course, at the same time as knowing that there would be other industries than my own where traditional gender balance has led to reduced opportunities, sexism (in both directions), etc.

One route to consider gender is part of wider DEI, indeed perhaps gender has fallen down the order of importance for some groups given wider DEI issues (I would say this is the case in the world of L&D where talent/learning teams have often had DEI responsibilities added to their roles), climate change, supply chain crisis and other issues.

Another recent find that got me thinking was this video from Mattel (albeit it is 5 years old):

Now this is very powerful and it’s clever from a marketing perspective considering Barbie toys would have been seen as the ultimate “girly” toy when I was a kid.

Role models

The message of needing to see role models is an interesting one. As with most topics, we comprehend via the lens of our existing knowledge. My personal take on this, therefore, is that identifying role models undoubtedly does play a part in childhood. In my case, just as I was being bullied as a teenager (for me the “othering” was being ginger) Chris Evans burst into stardom and through the Big Breakfast, TFI Friday, “Ginger Media Group”, etc. will have (unconsciously – as I wasn’t that self-aware) undoubtedly had an impact on me in thinking that there was no barrier to red-heads being successful. Indeed, reflecting on this now, you could argue the likes of Karen Gillan have really pushed it to another level and I would hope ginger kids today have a much easier time. Should only a ginger call another ginger ginger?

Data over personal experience

A lot of the above is really limited to personal experience and perhaps it is an issue/topic so rife for anecdote that gender becomes difficult to treat as seriously as it should be. Therefore it is interesting to consider that the World Economic Forum estimated it would take 99.5 years to close the gender gap in 2019. By 2023, the time to achieve gender equality had risen to 131 years. How robust these numbers are is surely debatable but the UN’s view that there is “backsliding” on gender is something for everyone to consider.

Conclusion

Anyway, lots to think about, lots to keep improving in my own practice, lots to keep learning and, dear readers, do feel free to help me with that.

The conclusion of some of the work I have assisted with is below which, you would hope, not many people would disagree with:

What is to be avoided is gender blindness, which is the failure to consider the implications of the physical and/or social differences between gender.

So if AI is “the new electricity” – why am I not more excited?

On a recent podcast, Donald H Taylor was the latest person I have heard say AI is comparable to electricity in its potential to revolutionize the world. The first time I had heard this kind of idea was back at an event in May 2022.

If we compare this industrial revolution (4.0/5.0 or whatever you want to call it) with how amazing it must have been to first see a building lit up with electricity why do I feel underwhelmed? This is, perhaps, as (like industrial revolution 1.0 and 2.0) there has been a long lead in – for example, we have already seen huge benefits from computers and this feels (to me) like a natural next step forward. Indeed AI has already been revolutionizing certain industries/professions like medical imagery for a while. To an extent I fear that the current buzz is really that this period of automation/robotisation is coming for the likes of lawyers, teachers, software engineers and journalists so there is a lot more noise on the internet and in the wider media. For example, if we go back to 1985 people experiencing “hard times” (including having their jobs taken by computers) had their own supporters, including “The American Dream”, Dusty Rhodes:

Any excuse to bring wrestling into things – but it is only 3 minutes 🙂

This all said, when “web 2.0” burst onto the scene I was wildly interested, trying out a multitude of tools, listening to podcasts to find more, etc etc. So what is different? Well, a few things:

  1. I am older and more grizzled. In learning we have, since 2.0, seen the rise of mobile devices and other tech which has promised much but actually impacted the industry and day-to-day work in relatively limited ways. I totally agree with the general opinion that AI is more transformative than this but I have become cynical about tech buzz.
  2. Web 2 offered something very real, particularly for my career and ways of working, through blogs, wikis, virtual classrooms, social media and all the other tools that were given the label we were seeing increased global connectivity of people via the web. Web 2 was ultimately, for me, about web interactivity moving beyond static pages, discussion boards and chat forums to one where virtually any face-to-face interaction could be done online. The covid pandemic may have been a late push to many to use such tools but for those of us investigating them in c.2006 it was very exciting (even if the 2.0 term itself is said to come from 1999).
  3. GenAI is too often just a reflection of the internet. Much has been said and written about the issues with GenAI based on the data sets and attempts such as Google’s to add diversity in where the data set lacks it. Ultimately, for learning teams/industry, it clearly has advantages, e.g. for writing content on generic topics, helping with marking/marketing, etc but less helpful on the kind of detailed technical topics many company L&D teams are working with (i.e. the propriety information and USPs of their organizations). Private AIs that use a greater % of the source material over a central internet-powered data set will come (some are already here) but I’ve not really seen them work as designed/sold – yet (readers – let me know in the comments what/who I am missing in relation to actually powerful tools here). As for image tools their quality seems to vary enormously so that market feels like it needs some serious culling so most of us end up using one or two tools from a bigger field.

Meanwhile it’s good to see that research, news, blogs, etc are considering the evident issues. For example, what you can see from the free access to this article sounds good in considering Gen AI implications for Human Resource Management. Figure 1 in that article being a nice summary of where I would imagine most organizations either are or think they need to be in considering their future – if I can further summarize, deciding on the balance of people vs tech in the future is something for us all to think about. However, that is something as old, if not older, as industrial revolution 1.0.

Reflections on Change Management practitioner status

Anyone working in learning is working with change – it is directly related to how we re/upskill, how we change behaviours, how we decide what combination of solutions will lead to performance improvement, etc etc.

We also know that training alone is rarely the solution. This has contributed in part to the preference for “learning and development”, in that people need to learn and develop over time. More fundamentally models like Performance Consulting help us clarify with stakeholders if we are talking about knowledge, information, skill, motivation or environmental challenges. Yet when we do deliver learning solutions the industry often struggles with evaluation to demonstrate impact and value. This often leads to arguments for learning needing a “seat at the table” and other such discussions that, in my opinion, too often ignore the fact IT, marketing, finance and every other teams would likely say the same.

On option for more strategic learning has always been to ensure learning team time is closely aligned to strategic initiatives. However, the traditional challenge of learning needs being thrown “over the fence” or learning teams being “order takers” for courses has suggested that, for many, the experience has been that they are too remote from decision making. I would presume most people will have experienced a mix of this in their learning careers, certainly I have at times been an “order taker” but often when the intention is a more holistic curriculum. At other times learning programmes have been central to projects, organisational development and other strategic, business critical planning. At the same time many of us will have seen different change management approaches – one of the most common, at least in reference if not application being Prosci/ADKAR.

It is with this background that I recently completed a three day programme (via Zoom) to achieve my Prosci® Change Practitioner Certification.

As expected, the course can only go so far in building competency with this methodology. However, there is an impressive set of resources available via the Prosci portal during and after the event. This includes online and offline options for completing the various assessments, plans and other components that make up the methodology. The core tenant of the model being that change management is about the “people side of change” and part of the course was discussing how CM should interact with project management (PM). Having previously completed, and facilitated, various project management training initiatives over the years, the Prosci programme did bring provide a very detailed and potentially powerful way to focus on the CM/people side. Ultimately every organisation really needs such a model – the question is if you want to go “all in” and adopt something as robust, research-based and multifaceted as Prosci’s 3 stage method.

Having completed the programme I went back to my old P30 (2013 edition!) manual and, to be fair, the “people side” is limited. Therefore, the fundamental justification for combining CM to PM (at least with these very popular methodologies) is justified.

For anyone wanting to do the certification themselves, I would certainly recommend it. 3 days was a lot, via Zoom it could have perhaps been done over 5 days but logistics (of course) always impact on instructional design. As is often the way a lot of the interesting parts came from the interaction with others (both facilitator and participants) and sharing of experience but the Prosci team clearly have a structured approach for their (franchise?) trainers that ensures some consistency.

Overall, good to have formal training in a method I have long been familiar of – the challenge now, as with all training, is to apply the learning and not revert to bad practice(s).